Founder’s Note EP03: Giving People The Reason to Follow YOU
In this episode, I talked about the purpose of brands being on Social Media. it isn’t about constant and incessant selling, but education and information that creates good Following and Engagement.
If you put something out once every two weeks, you don’t expect people to come rushing through the door and finding out about your brand and what is it that you have. I mean, who do you think you are, that everyone will be waiting for you to post something so they can engage with you?
You need to go out and give people a reason to follow your Page. That is what Social Media is about. It’s about creating a community, creating a resource center where people who you want to engage with you find out information about what you have to say.
Everybody has very limited time in a day and a lot of information to consume. And you have to give them a reason to want to follow YOU.