Social Media Weekly S01E08
This week, SnapChat making headway as an Education Platform, Social Influencers today travel via Photoshop, JK freaks out to Horror-inspired VR, Wei Han gets a Social Media existential crisis.
Snapchat’s SnapKit could be a Winning Recipe
Snapchat is launching a new set of APIs called Snap Kit. It will allow apps to use Snap’s login, kinda like how you login to apps with your Facebook and Google account right now. When you do, Snap will port over Bitmoji to your keyboards and also Snap Stories.
The recent article by Techcrunch showed a possible business application of this with an eCommerce app allowing Snapchat login, and people sharing Stories of them dressing up with the brand’s products.
The key selling point for Snap Kit is privacy. Snapchat says they only require your changeable Snapchat display name, and optionally your Bitmoji. They won’t even get your email address, phone number, gender, age, location and your Friends list. They’re really learning a huge lesson from Facebook’s fall on this move.
Fox is using mini-series in ad breaks to combat ads skipping
We’ve all done this: skip skippable ads and stop watching the video altogether when non-skippable ads appear. Ads are annoying, but we all have to agree that if we watch something for free, there has to be money made somewhere.
Fox is experimenting on inserting a suspenseful or emotional mini-series format advertisement and breaking them into small parts for ads that appear between a show. They want to see if this helps viewers want to watch their ads. They’re doing this with their paid TV platforms by the way.
If this works, we can potentially see this storytelling format come to Social Media. We all agree that the main reason why we don’t watch ads is because ads are so uncreative and boring and tacky. Which explains why Thai ads are the only ones going viral most of the time. I think if brands want their ads to get the right attention, they have to invest in proper storytelling.
Facebook lets shopping site patrons give reviews after purchase
Speaking of having no control over Social Media. You know Facebook has Pages that include Shops? They just added an additional ‘feature’ to better the purchasing experience, with a simple After Sales Review.
How this works is that after you buy something from a Facebook Page store, or I presume also the Marketplace, Facebook will push you a review asking what was your experience. Based on that, Facebook will take the appropriate action.
The idea of this is quite good because it will ideally help users protect each other from scammy sellers who send them items that are not as advertised.
But on another end, this level of naivety from Facebook’s end was what caused their Cambridge Analytica scandal in the first place. Imagine if trolls and smelly competitors purposely give bad reviews to shut businesses down on Facebook. And knowing our past experiences with Facebook, they expense hardly any effort on Customer Service to help with tough questions. I don’t think their Manual Reviews are even manual.
Facebook Doubling Down on Misinformation with Third-Party Fact Checkers
We all know Facebook is drowning in security and misinformation scandals month after month. Well, they just published a Press Release explaining what they are doing to curb fake news and how they’re doing it. This is the gist of it, according to them.
They employ 24 Fact-Checking partners in 14 countries, with a list of them publicly available, to help certify information posted on Facebook. If an article is rated by these bodies as false, it will be shown lower in the News Feed, reducing future views by over 80%. Note that it doesn’t say these fake posts will be removed completely.
How does the Fact-Checkers police News Feeds and identify fake articles? They use us of course. We will first need to flag articles as dubious for them to even see it in the first place.
If these people or Pages repeatedly share and advertise fake news, Facebook will potentially reduce their overall distribution, and stop them from making money or advertising on Facebook.
In this entire Press Release, there was no mention of banning anybody or completely removing their posts by force.
Instagram’s self-policing tool Starts Running
After Google and Apple’s plans to help people manage mobile device addiction, Instagram is also getting on this new CSR hype. It’s new Usage Insights tools lets us set the number of hours we are allowed to spend on Instagram every day, which will send a reminder when the limit has reached. It will also go to the distance of turning DND on.
Right on top of the section is a breakdown of your weekly usage by minutes. To top it off, Instagram is bringing back the You’re All Caught Up notice when you finished scrolling through all new posts and Stories, reminding you to get the hell out and get back to your lives.
I think when all apps and operating systems enable these features, our attention span will be more valuable again. Which probably means it’s time for Facebook to up their ads dollars.
New App brings emojis to Maps
WYD, which stands for ‘What You Doing’, is integrating with Apple Maps to bring emoji searching instead of keying in words. So if you’re looking for burgers or pizza, just hit their respective emojis. If you wanna go rock climbing, do the same.
What if I wanna eat satay celup or durian cendol? We think this is cool, but it’s either the emoji library will need a massive expansion or this nice little novelty will soon sizzle into nothing.
Whatsapp – Malaysia, Singapore, Indonesia, Brunei, India, Pakistan, UAE, Saudi Arabia
FB Messenger – The Philippines, Vietnam, Nepal, Cambodia, Bangladesh, Myanmar, Lao
Line – Thailand, Japan, Taiwan
Wechat – China, Hong Kong, Bhutan
Kakao Talk – Korea