Social Media Weekly S01E09
In this episode: Facebook makes ads transparent to all users, but Twitter reminds us they did this first; we announce more new features on Instagram (by the way, anyone still on IGTV?); Facebook unveils the 3rd parties they share our data with; and more!
Facebook Announced a New Level of Transparency for Ads and Pages
This announcement came straight out of the horse’s mouth. Facebook said they are making ads that Pages are running completely transparent to everybody to see. This extends across Facebook, Messenger, Instagram and FB’s Partner Networks.
From Facebook, visit any Page and select “Info and Ads”. You will see the creatives and copies. Users can even flag anything suspicious by “reporting” them.
There’s is even a section called Page Information, where users can see recent changes made to a Page including name change, date Page was created and more. The purpose of this is to allow users to investigate Pages to see if they were in fact real Pages, or created for the purpose of trolling or fake news.
By the way, Twitter has also released an Ad Transparency Centre where you can see ads, bought by any account
This came about when online platforms have faced growing political scrutiny around the role they may have played in spreading misinformation, particularly in the 2016 U.S. presidential election. Twitter says that with this tool, you should be able to search for any Twitter handle and bring up all the ad campaigns from that account that ran in the past seven days.
For political advertisers in the U.S., there will be additional data, including information around billing, ad spend, impressions per tweet and demographic targeting. Everyone should be able to access the Ads Transparency Center, no login required.
New Features on Instagram!
Just a few days back Instagram rolled out 3 new features; Ask questions in Insta-Stories, Instagram Music, and Instagram’s new explore feed category.
Ask Questions in Insta-Stories:
Instead of polls and sliders, this new feature allows you to ask open-ended questions, meaning responses can be as detailed and lengthy as they want! For example, if your question is “Roast me”, your friends can roast you in as much excruciating detail as they’d like.
Remember what we said about adding music snippets without recording from your phone speakers? It’s finally here! Where users can now add in up to 15 seconds of a song in their Insta-Stories.
But, sadly, it hasn’t rolled out to Malaysia yet…
Anyway, how this works is, you can find this feature in the same panel as your polls, location tag, stickers, etc.
Now you’ll be able to scroll through the various genres and moods, or search for music on your own.Then, select the part of the music & duration you’d like
Once the clip is added to the story, you can choose to have the song that’s playing displayed in three different styles.
Instagram’s Explore Feed Topic Channels
Is anyone still using IGTV?
Facebook Tells Us Who They Shared Our Data With
The list includes Amazon, Apple, Microsoft, Qualcomm, Samsung, Alibaba, Blackberry (kind weird that security expert Blackberry is in here), Nissan, UPS. Also included are a list of Chinese firms like Huawei, Lenovo, Oppo, and TCL.
To the USA, Chinese firms who obtain information from Facebook are particularly dangerous because they have been known to have the capacity to maliciously modify or steal information.
Google Assistant will be able to make phone calls sooner than you think!
According to The Star, this awesome and scary feature is rolling out to the US this summer, which is just around the corner.
For us who don’t know, Google Duplex is a feature on Google Assistant that allows it to make calls on behalf of the user. During a recent Google I/O demo, Duplex was able to talk exactly like a human being as well.