Felton: Going International

The Challenge Felton came to Virtual Peddlers with two known evolutionary challenges. The first was that while Felton sold many high-quality plastic products to the mass market in Malaysia, very few customers knew they were using a Felton product at home. Secondly, it was difficult for their corporate sales team to approach clients for project…

Go Noodle House: Evolution of a Classic

The Challenge Go Noodle House, a once-prominent dining concept in Malaysia has over the years been rendered generic by the influx of copycats. Their Cost-Based pricing strategy, while a good method, in the beginning, led to them being unable to scale sustainably.    In 2019 and 2020, Virtual Peddlers Marketing started working with the company’s…

Corezone: Becoming an Industry Expert

The Challenge For the past decade, Corezone (short for Climbing, Recreation and Outdoor Equipment) has been the premier retailer of the world’s most cutting edge outdoor equipment. They include space-age clothing, ultralight gadgets, tents that can weather storms, and more. All the brands Corezone carries were a success across the world among hikers, mountaineers and…