Founder’s Note EP04: We Use Build, Measure and Learn Cycle on Clients’ Accounts
In this episode, we talk about using the Build, Measure and Learn cycle with our clients’ Social Media Management and Advertisements.
Founder’s Note EP03: Giving People The Reason to Follow YOU
In this episode, I talked about the purpose of brands being on Social Media. it isn’t about constant and incessant selling, but education and information that creates good Following and Engagement.
Founder’s Note EP01: Optimal Video Length
In this episode, Shawn talks about why videos made for social media should be no more than 2-minutes long. This episode itself was cut into 3 parts so it is short enough for social media, but is presented in the complete form for website consumption.
Content Marketing vs Native Advertising
Content Marketing vs Native Advertising – Knowing the difference Native Advertising and Content Marketing are the most popular buzzwords that everybody is talking about.
Vanity Metrics vs Actionable Metrics
Metrics are incredibly important tools to measure the success or failure of business releases.